Breakfast of Champions! Ian Dempsey Leads the Way as Today FM Celebrates Record High Audience Figures

Category: News

Ian Dempsey, Matt Cooper and Mario Rosenstock Celebrate JNLR Wins

Thursday 7th February 2019:  The latest Joint National Listenership Report (JNLR) for the period January – December ’18 has been released and Today FM has kicked off 2019 with record audience figures. Today FM’s weekly reach grew to 893,000 (+13,000), a massive 56,000 listeners ahead of 2FM.

The nation’s sweetheart, Ian Dempsey saw his breakfast listenership grow by 18,000 (book-on-book) to a 3-year-high of 180,000 – cementing its position as the biggest breakfast show (7-9am) on Irish commercial radio. Ian, who recently celebrated 20 years waking up the nation on Today FM said: “I’m delighted; it’s a massive figure for us. It’s all thanks to our regular breakfast show listeners and all of the new recruits who choose to join us every morning!”

In the mid-morning slot, Dermot & Dave (9am-12pm) welcomed 1,000 new listeners, bringing their total daily audience up to 165,000 listeners. Dermot & Dave have enjoyed huge success with their nationwide ‘Ahsurelookit’ comedy tour as well as Dermot Whelan’s on air character ‘Noni’, a chocolate saleswoman from Limerick, who has amassed a huge fan base and over 4 million video views on social media.

Broadcasting heavyweight Matt Cooper continues to deliver ‘The Last Word’ to more people; his drivetime show (4.30-7pm) grew by 5,000 to an audience of 142,000, while over on 2FM, The Eoghan McDermott Show lost 7,000 listeners in 3 months. Commenting on his figures, Matt Cooper said: “It’s great to be at our highest audience in almost 4 years, our mix of news and entertainment and all things in between seems to be appealing to more and more people and long may it last”

TODAY FM                   RTÉ 2FM

Market Share:                                  7.4%                           7%

Listened Yesterday                       415,000                      397,000

Weekly Reach:                                893,000                      837,000

Meanwhile, Louise Duffy’s evening show ‘Lost in Music’ (7-9pm) grew by 3,000 to 30,000 and music man Fergal D’Arcy (2-4.30pm) maintained his afternoon audience of 112,000 (+10,000 year on year).

Mario Rosenstock, famed for his Gift Grub sketches every morning with Ian Dempsey, has proven to be a huge weekend hit as his show ‘Mario’s Sunday Roast’ (11am-1pm) increased by 11,000 listeners to an audience of 79,000. The show launched in July 2018.

It’s been a busy few months for Today FM: Ian Dempsey has just returned from the slopes of Austria where he entertained 700 listeners as part of the annual Topflight Ski Trip, while last month the station announced the opening of a new state-of-the-art studio in Cork city in addition to its Dublin studio headquarters.

Adelle Nolan, Content Director commented: Ian Dempsey is without doubt the King of Breakfast radio in Ireland. To have almost 900,000 people tuning in each week to Today FM is a huge honour and a reflection of the hard work and dedication that goes into the station both on and off the air”.

 Keith McCormack, CEO, Today FM said: “It’s great to see Ireland’s love affair with Today FM continues and it’s particularly interesting to see that it’s a young audience that are enjoying the brand and driving the growth. How they listen may be changing, but what remains constant is their desire for great personalities and great audio content.”