Communicorp Media now entertains almost half of the adult population in Ireland at 45%
07.02.19: Communicorp Media has today announced record audience growth following the latest Joint National Listenership Report (JNLR) for the period Jan ’18 – Dec ’18.
Across its portfolio of radio stations: Newstalk, Today FM, 98FM, SPIN and SPIN South West, Communicorp Media now entertains a weekly audience of 1.7million people in Ireland, almost half of the adult population in Ireland.
Speaking about the latest results, Adrian Serle, Communicorp Media Group CEO, said “We are delighted. We have seen the highest ever market share for Newstalk, the biggest weekly reach for Today FM and the highest share for 98FM since 2012.
In addition to our on-air growth, our audience consumption across digital platforms is thriving, with massive increases in streaming and podcast consumption. Digital audio is being created, shared and listened to by over 1m people every week in Ireland. Our recent launch of digital sales platform, audioXi, is a huge development for our business, enabling advertisers to target this previously untapped digital audio audience for the first time ever.”
Breakdown of stations:
Newstalk has achieved an all-time high Market Share of 6.9% an increase of 0.6% over the past year. Newstalk has 768,000 weekly listeners (up 14,000 year-on-year) while Daily Listenership is up 31,000 year on year to 419,000. This makes Newstalk the second most listened to station in the country each day. In addition, Newstalk has consolidated its position in the key Dublin Market as the clear Number 2 station in the capital. All Newstalk prime-time programmes across the weekday and weekend schedule showed audience growth while the introduction of the new 6am start to live weekday programming is also showing positive increases in audience.
Today FM increased its weekly reach to 893,000 (+13,000), a massive 56,000 listeners ahead of 2FM. The latest report showed astonishing growth for The Ian Dempsey Breakfast Show, who gained +18,000 new listeners, bringing the show to a 3-year-high, cementing its position of being the biggest breakfast show on commercial radio in Ireland. Further increases for Dermot & Dave, Fergal D’Arcy, Louise Duffy, Mario Rosenstock and The Last Word with Matt Cooper sees Today FM keep their position as the number one station for 25-44 year olds in Ireland.
Meanwhile, Dublin stations 98FM and SPIN1038 enjoyed strong performances with 98FM now entertaining a weekly audience of 231,000, up by 8,000. 98FM now commands an 8.3% share of the Dublin radio market, its highest since early 2012, making 98FM the second most-listened-to music station in Dublin. Each of the station’s daytime shows have grown listenership, including 98FM’s Big Breakfast which now reaches an audience of 49,000, up an impressive 9,000 listeners.
SPIN1038 has strengthened its position as the number one station for 15-34s in Dublin, now commanding a market share of 19.6% among the demographic in the capital. The station’s weekly reach now stands at 271,000, 82,000 of which tune in to SPIN Hits with Steve K (weekdays, 3-7pm), meaning SPIN1038’s drive-time listenership is second only to RTE Radio 1’s in Dublin.
Sister station SPIN South West has also cemented its position as the number one choice for 15-34s and, impressively, all adults in the region. One in three adults now tune in every week, meaning SPIN South West has a weekly reach of 156,000 or 32% of the all adult audience.