GoLoud, the brand new, free-to-use app featuring the best radio, podcasts and music was launched last week by Communicorp Media, a first in the Irish market where a world of audio content is now available in one place.
As well providing users with access to all of their favourite national and local radio stations (Today FM, Newstalk, 98FM, SPIN 1038 and SPIN South West), and a huge selection of Irish and International podcasts, GoLoud features endless hours of non-stop music across a selection of existing and new digital music stations and mood-based playlists, carefully curated to suit every taste and occasion.
In March 2018, Communicorp Media expanded its brand portfolio with the introduction of new digital music stations Today FM 80s, Today FM 90s, Today XM, 98FM Throwbacks and SPIN Xtra. Proving an instant hit with consumers, hitting over 2million streams since launch, these stations are now available on GoLoud and are joined by an additional 4 brand new stations.
Following extensive audience research and created in response to increased consumer desire for free music streaming choices, Today FM Rock Anthems, Today FM Noughties (00s), 98FM Dance and 98FM Unwind were developed exclusively for GoLoud.
Additionally, GoLoud features an impressive collection of mood and occasion-based playlists including Chill, Workout, Road Trip, Party and Hip Hop. Each playlist, updated weekly, has been carefully curated (by humans, not algorithms) to appeal to differing audience ages and demographics, offering something for 18 to 80-year olds!
GoLoud will continue to introduce new playlists over the coming months, as well as bespoke programmes on each of its 9 digital music stations from some of Ireland’s biggest names in music.
Keith McCormack, CEO, Music & Entertainment at Communicorp Media commented: “This is a very exciting move for us. GoLoud is Ireland’s first free radio, podcast and music stream service, available to Irish consumers across all digital platforms. We have created a vast selection of playlists for people who want to listen to more music from their favourite artists and bands, when they want it. At Today FM, 98FM and SPIN we respond to Irish listeners’ music needs every day, which means we are uniquely placed to create digital streams and playlists that bring the best music selection, at your fingertips via one destination: GoLoud”.
GoLoud is available to download now via iOS and Android. See GoLoudNow.com for more.