GoLoud, Ireland’s first digital audio app to offer live radio, podcasts and endless hours of music in one place, has expanded its music offering with the launch of 2 new free digital music stations.
GoLoud Classical and GoLoud Jazz will bring listeners even more non-stop music via the GoLoud app and on GoLoudNow.com. The 2 new stations, which have been specially curated, by Ireland’s music and radio experts join the existing digital music stations of GoLoud Country, 70s and Soul, which launched earlier this year.
GoLoud Classical: The World’s Greatest Music
Iconic pieces from the great composers, stirring soundtrack music from Hollywood epics, and a selection of 21st Century’s artists, all in one place. GoLoud Classical will soothe and stir the emotions with artists from Mozart to Morricone and Rachmaninov to Richter.
GoLoud Jazz: Fascinating Rhythms
GoLoud Jazz is the new home of the World’s coolest music, including Big Band, Swing, BeBop, and smooth Jazz sounds. With an unparalleled mix of new music, and well-known pieces from legends including Miles Davis, John Coltrane, Ella Fitzgerald and Billie Holiday, GoLoud Jazz will soundtrack your day with exciting, invigorating and relaxing tracks from all eras.
Gap in the Market
GoLoud, which launched in June 2019 is home to some of Ireland’s biggest radio stations including Newstalk and Today FM, 20 digital music stations and 100’s of podcasts, both Irish and international. It is the only digital audio service in Ireland that provides free access to live radio, podcasts and music streaming all in one place
After conducting extensive consumer research into audience music choices, GoLoud identified a gap in the market and developed GoLoud Classical and GoLoud Jazz to fulfill the consumer demand that exists here.
JNLR Omnibus figures released in April show that more time is being spent listening to radio across all devices and formats, particularly mobile devices. According to IAB research (2019), 2.3million Irish adults listen to digital audio every week, 75% of whom listen via a smartphone.
GoLoud has been experiencing strong growth in the past 6 months: since January, users are up 53% while usage has increased significantly by 122%. This shows that more Irish adults are choosing to spend more time throughout the day with GoLoud – whether that’s listening to live radio, podcasts or streaming music.
Keith McCormack, CEO of Music & Entertainment at Communicorp Media commented:
“Digital radio listening is experiencing strong growth in 2020. Irish audiences are increasingly using apps, mobile devices and smart speakers to access their audio, and GoLoud is at the forefront of this trend. GoLoud’s newest music stations are specifically tailored to our Irish audiences needs and provide an exciting addition to this very popular app”
All 5 stations: Classical, Jazz, Country, 70s and Soul are available to listen exclusively on the GoLoud app (iOS & Android), on your smart speaker with the GoLoud Alexa skill or online at GoLoudNow.com.